The mental health crisis in America is reaching epidemic proportions. Nowhere is the data more alarming than amongst the youth of our society. According to the Center for Disease Control the suicide rate among 10- to 24-year-olds was stable from 2000 to 2007; it then increased 57% between 2007 and 2017.One of the reasons for this considerable spike is the widespread access to social media platforms among young adults. MIT for instance found that college-wide access to Facebook led to an increase in anxiety disorder by nearly 20%.

        The technological devices we have become accustomed to using have vastly improved our lives in many ways. However, no serious analysis of their total impact can ignore the harms they have likewise caused - especially for young adults. What then is the way forward? Does the next step require the repudiation of all social media platforms?        

        The We Group understands that social media is here to stay. The answer lies not in returning to an idyllic past. This is neither feasible nor desirable. The rational way forward is to re-brand the purpose and function of the digital space. Our methods and forms of communication can still enrich communities with education and moral purpose. Moving our communicative practices to the digital space does not mean sacrificing all that we find meaningful and necessary in productive and meaningful discourse.

What’s needed is a platform that is designed with an ethical orientation, and is likewise capable of branding this moral framework as central to its identity. Be Human was that perfect platform. Initially formulated in 2006 by its founder Tareq Azim, Be Human sought to revolutionize the digital space by providing a platform where individuals, communities, and even countries, can share information and communicate with users in a way that stimulates meaningful exchange and fosters connection.  Users on the application are encouraged to post content that correlates with ethical intentions; they are invited to perform socially impactful challenges, and are given ways to make their work visible on the world stage for all other users to follow and be inspired by.  

The We Group understood early on that the branding potential of Be Human revolved around its structured universality. It was a platform that could be used by anybody and anywhere– much like the other social media platforms on the market. The difference here is that Be Human was consciously designed to stimulate emotional connection among users and facilitate meaningful exchanges. Be Human’s capacity to immediately transform young adults and curb the alarming increase in mental health issues,makes it a potential instrument for public and social policy. Its capacity to be transform the public space is what makes the We Group’s integration and visibility strategy all the more novel and significant. This is truly like nothing else the market has seen, and  the We group seeks to bring to public consciousness both its universality and humanity.

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