BeHuman is behavioral tool with a strong social play.

The platform is designed to provide content on real life experiences of meaning and impact generated by a user base with the desire to inspire or be inspired by intention based posts.  BeHuman has been built to educate users on how to protect their digital mark and walk users through experiences that expose the best version of their true character.

The logo explained

We® created the Be Human logo to embody the ever-evolving, forward-moving nature of being Human. The logo is fluid with a futuristic spirit; the Be Human logo is ready for primetime. Its development priority was that it read well digitally at all scales and was flexible and desirable to the extent that one would expect to see it as retail storefront signage and wish to rock it on a hoodie, snapback, or Tee. Something people want to wear, drink and live.

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Warm Red C

We® chose Pantone® Warm Red C as the official Be Human color tone for the Humans with red blood.

The universe is angry and using social media to abuse the need and desire of acceptance by weaponizing language and promoting bullying.

BeHuman intends to manipulate that desire of acceptance by educating users on how and what the narrative of what your public presence can be by incentivizing users to contribute solutions with intentions of inspiring acts and thoughts.

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About the typeface

The BeHuman typeface is inspired by Johnson Panas’ flyer and ticket designs for The Haçienda nightclub in Manchester. Oringinally drawn by the late Tony Panas, our friends over at F37 have digitalised and expanded his character set. Suitably classified as techno, F51 is wide, square and industrial looking.

A contemporary twist has been added to the design by creating several unusual stylistic variants.

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