Caos and its wordmark
5 min read

Caos and its wordmark

Market Placement
Mar 15
/
5 min read

Those who stand at the forefront of critical industry are uniquely equipped to tackle challenges that demand disruption of existing paradigms and the creation of new cultures conducive to the demands of innovation.

Caos provides the answer to such a challenge, and the experience it demands; the desire to fight, expand, and surpass existing frontiers with new frameworks and solutions to our technological and industrial malaise. Our fight not only ensures the continuity of a certain way of life, but restores balance to an increasingly chaotic world with new distributions of power and technology. Those who can take part in the fight to restore this balance are endowed with a gifted set of skills and capabilities. Skills of such value and rarity remain latent until they are given the chance to test the boundaries of what they are capable of. Caos provides the cause, the culture, and catalyst to finally push those boundaries to their limit.

The letterforms of caos

As you can imagine, the canvas went from being blank to a multitude of renditions. We® explored the chaotic and dynamic positioning of Caos' 4 letters and symbols upon symbols for days, and we all fell in love with just about every one of them.

However, as difficult as it was to move away from all the visually creative limitless opportunities our team dreamt up, We® felt the most perfect, simplistic, unpredictable, and counterintuitive place to land caos was in opposition to its connotation. Unexpected as Chaos itself.

Jason Kristofer
Creative Director & Brand Director

For 20+ years, Jason Kristofer has been at the forefront of many of the most innovative and leading brands in the world and has worked alongside brands like Nike, Gucci, Tom Ford, Boeing, Coca-Cola, Joe’s Jeans, Hoorsenbuhs, Diesel & Donna Karan.

Caos and its wordmark
5 min read

Caos and its wordmark

Market Placement
Mar 15
/
5 min read
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Those who stand at the forefront of critical industry are uniquely equipped to tackle challenges that demand disruption of existing paradigms and the creation of new cultures conducive to the demands of innovation.

Caos provides the answer to such a challenge, and the experience it demands; the desire to fight, expand, and surpass existing frontiers with new frameworks and solutions to our technological and industrial malaise. Our fight not only ensures the continuity of a certain way of life, but restores balance to an increasingly chaotic world with new distributions of power and technology. Those who can take part in the fight to restore this balance are endowed with a gifted set of skills and capabilities. Skills of such value and rarity remain latent until they are given the chance to test the boundaries of what they are capable of. Caos provides the cause, the culture, and catalyst to finally push those boundaries to their limit.

The letterforms of caos

As you can imagine, the canvas went from being blank to a multitude of renditions. We® explored the chaotic and dynamic positioning of Caos' 4 letters and symbols upon symbols for days, and we all fell in love with just about every one of them.

However, as difficult as it was to move away from all the visually creative limitless opportunities our team dreamt up, We® felt the most perfect, simplistic, unpredictable, and counterintuitive place to land caos was in opposition to its connotation. Unexpected as Chaos itself.

Jason Kristofer
Creative Director & Brand Director

For 20+ years, Jason Kristofer has been at the forefront of many of the most innovative and leading brands in the world and has worked alongside brands like Nike, Gucci, Tom Ford, Boeing, Coca-Cola, Joe’s Jeans, Hoorsenbuhs, Diesel & Donna Karan.