Those who stand at the forefront of critical industry are uniquely equipped to tackle challenges that demand disruption of existing paradigms and the creation of new cultures conducive to the demands of innovation.

As is evident from above, Caos demands the right aesthetic to complement such a rich story.

A central part of the Caos brand is seeking to provide the answer to such a challenge, and the experience it demands; the desire to fight, expand, and surpass existing frontiers with new frameworks and solutions to our technological and industrial malaise.

The design element must respond to the importance of struggle, and and maintain universal appeal. Caos believes in their fight as not only ensuring the continuity of a certain way of life, but restoring balance to an increasingly chaotic world with new distributions of power and technology.

A further dimension our design approach was incorporating an aesthetic of invitation. Again, Caos believes that those who can take part in the fight to restore this balance are endowed with a gifted set of skills and capabilities. Skills of such value and rarity remain latent until they are given the chance to test the boundaries of what they are capable of. Caos provides the cause, the culture, and catalyst to finally push those boundaries to their limit. The We group provides the branding.

The letterforms of caos

As you can imagine, the canvas went from being blank to a multitude of renditions. We® explored the chaotic and dynamic positioning of Caos' 4 letters and symbols upon symbols for days, and we all fell in love with just about every one of them.

However, as difficult as it was to move away from all the visually creative limitless opportunities our team dreamt up, We® felt the most perfect, simplistic, unpredictable, and counterintuitive place to land caos was in opposition to its connotation. Unexpected as Chaos itself.

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