Symbols Matter : The We Group Partners with Chateau Rebeque
8 min read

Symbols Matter : The We Group Partners with Chateau Rebeque

Design
Mar 30
/
8 min read

Chateau-Rebeque was born out of an observation concerning the state of the contemporary American family. Most sociological studies indicate a decline in the traditional family structure.The causes for this phenomenon are numerous and complex. What the We group realized in the context of this situation was the need to find strategies that actively solve problems concerning existing social and cultural realities.

Chateau-Rebeque is an example of how family names and identities can be incorporated into a variety of different markets with the aim of increasing their symbolic significance and value. A case and point is the idea of a family symbol. Family symbols have along and rich history within both Western and Eastern contexts.

Through the power of an image, they communicate and express the values and principles particular to a respective family name and tradition. The existence of the symbol, insofar as it is passed down from generation to generation, ensures these values and principles remain intact within the family line. More importantly, the symbol becomes a point of connection where later generations can forge a bond with those family members who came before them insofar as both find meaning and identify with the same symbol.

The We group realized that the basic idea of ascribing a symbolic value to a family name can be the basis for a strategy applicable to a number of different sectors. Family names can become an integral part of hospitality and tourism, home décor, sports and recreation, and even the outdoors industry. Chateau-Rebeque was an example of incorporating a family name within a gifted estate, demonstrating the primordial bonds we forge between identity and land.

The We Groups strategy team never loses sight of one fact: if its universal, its marketable.Universal elements of human culture will always be relevant to human life and community. Insofar as this deep and abiding relevance persists, there is always a market value that can be attained from it. Building a strategy around these enduring themes not only ensure promising return; it is a perpetual investment given its permanent relevance for human beings.

Below are specific project details about The We Groups work with Chateau-Rebeque:

Estates are where we have and strive to implement endless amounts of pride; it's our home.

We® have partnered with estate owners and organized brands that help with the identity of protecting the integrity and securing an order of uniformity and creative investment in one's pride and possession, their home.

We® make sure your life and existence is all the luxury you need.

We® have directed our clients with naming, theme, style guides, and most common details to puncture with the home brand. We® provides just enough power and placement in creative touchpoints within the estates' experiences to not overpower being home and protect the comfort of being a place to be at peace.

About the Chateau Rebeque Wordmark.

Inspired by an art technique, this wordmark conveys elegance and finesse. It has high contrast, sharp terminals and compact vertical proportions that makes it ideal.

Its classy personality directly relates it to the world of art, fashion, music or literature among others. The lettering is suitable for all of Chateau Rebeque’s pieces of communication.

The Chateau Colour.

We® Introduces The Chateau Rebeque color pallet. Clay, Moss & Tangerine were meticulously chosen as the official Chateau Rebeque accent colors.

Clay
Moss
Tangerine

Natural. Leisure. Soothing. Organic.

Jason Kristofer
Creative Director & Brand Director

For 20+ years, Jason Kristofer has been at the forefront of many of the most innovative and leading brands in the world and has worked alongside brands like Nike, Gucci, Tom Ford, Boeing, Coca-Cola, Joe’s Jeans, Hoorsenbuhs, Diesel & Donna Karan.

Symbols Matter : The We Group Partners with Chateau Rebeque
8 min read

Symbols Matter : The We Group Partners with Chateau Rebeque

Design
Mar 30
/
8 min read
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Chateau-Rebeque was born out of an observation concerning the state of the contemporary American family. Most sociological studies indicate a decline in the traditional family structure.The causes for this phenomenon are numerous and complex. What the We group realized in the context of this situation was the need to find strategies that actively solve problems concerning existing social and cultural realities.

Chateau-Rebeque is an example of how family names and identities can be incorporated into a variety of different markets with the aim of increasing their symbolic significance and value. A case and point is the idea of a family symbol. Family symbols have along and rich history within both Western and Eastern contexts.

Through the power of an image, they communicate and express the values and principles particular to a respective family name and tradition. The existence of the symbol, insofar as it is passed down from generation to generation, ensures these values and principles remain intact within the family line. More importantly, the symbol becomes a point of connection where later generations can forge a bond with those family members who came before them insofar as both find meaning and identify with the same symbol.

The We group realized that the basic idea of ascribing a symbolic value to a family name can be the basis for a strategy applicable to a number of different sectors. Family names can become an integral part of hospitality and tourism, home décor, sports and recreation, and even the outdoors industry. Chateau-Rebeque was an example of incorporating a family name within a gifted estate, demonstrating the primordial bonds we forge between identity and land.

The We Groups strategy team never loses sight of one fact: if its universal, its marketable.Universal elements of human culture will always be relevant to human life and community. Insofar as this deep and abiding relevance persists, there is always a market value that can be attained from it. Building a strategy around these enduring themes not only ensure promising return; it is a perpetual investment given its permanent relevance for human beings.

Below are specific project details about The We Groups work with Chateau-Rebeque:

Estates are where we have and strive to implement endless amounts of pride; it's our home.

We® have partnered with estate owners and organized brands that help with the identity of protecting the integrity and securing an order of uniformity and creative investment in one's pride and possession, their home.

We® make sure your life and existence is all the luxury you need.

We® have directed our clients with naming, theme, style guides, and most common details to puncture with the home brand. We® provides just enough power and placement in creative touchpoints within the estates' experiences to not overpower being home and protect the comfort of being a place to be at peace.

About the Chateau Rebeque Wordmark.

Inspired by an art technique, this wordmark conveys elegance and finesse. It has high contrast, sharp terminals and compact vertical proportions that makes it ideal.

Its classy personality directly relates it to the world of art, fashion, music or literature among others. The lettering is suitable for all of Chateau Rebeque’s pieces of communication.

The Chateau Colour.

We® Introduces The Chateau Rebeque color pallet. Clay, Moss & Tangerine were meticulously chosen as the official Chateau Rebeque accent colors.

Clay
Moss
Tangerine

Natural. Leisure. Soothing. Organic.

Jason Kristofer
Creative Director & Brand Director

For 20+ years, Jason Kristofer has been at the forefront of many of the most innovative and leading brands in the world and has worked alongside brands like Nike, Gucci, Tom Ford, Boeing, Coca-Cola, Joe’s Jeans, Hoorsenbuhs, Diesel & Donna Karan.