CR18 is motivating communities to unite on the power of expression and belonging through Art.
5 min read

CR18 is motivating communities to unite on the power of expression and belonging through Art.

Design
Mar 24
/
5 min read

CR18 is a foundation that was started to help solve for the emotional and mental health epidemic, by giving creatives the freedom to expose and express their value through art and creativity. We work to give opportunities to those without access to materials and knowledge. We seek to destigmatize any negative connotations about mental health and/or therapy, as well as the creative space itself. Many are talked out of following a creative career, because of the implications of it not making any money, or not being a real job, and so on. We want to provide information and avenues for creatives to take, if they decide to get more involved in the creative space.

Even the logo has a heart.

By merely approaching a creative house with a project that is designed to foster and encourage creativity, you're awakening a portal that will bend space-time and melt minds. We love CR18, and as it happens, CR18 embraces a heart in its logo for a good reason. Love and acceptance drive this initiative, and We® have an abundant source to give to it.

About the typeface

The wordmark/logo is a geometric sanserif able to perform very well in any situation. It is a versatile family of fonts with just the right amount of personality. Its rigid geometric structure contrasts with letters that provide it with a gestural touch.

We wanted to capture that independent film-esque vibe, and at the same time, letters that would play nice with an assortment of type styles and treatments while looking its best in just about any context.

Jason Kristofer
Creative Director & Brand Director

For 20+ years, Jason Kristofer has been at the forefront of many of the most innovative and leading brands in the world and has worked alongside brands like Nike, Gucci, Tom Ford, Boeing, Coca-Cola, Joe’s Jeans, Hoorsenbuhs, Diesel & Donna Karan.

CR18 is motivating communities to unite on the power of expression and belonging through Art.
5 min read

CR18 is motivating communities to unite on the power of expression and belonging through Art.

Design
Mar 24
/
5 min read
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CR18 is a foundation that was started to help solve for the emotional and mental health epidemic, by giving creatives the freedom to expose and express their value through art and creativity. We work to give opportunities to those without access to materials and knowledge. We seek to destigmatize any negative connotations about mental health and/or therapy, as well as the creative space itself. Many are talked out of following a creative career, because of the implications of it not making any money, or not being a real job, and so on. We want to provide information and avenues for creatives to take, if they decide to get more involved in the creative space.

Even the logo has a heart.

By merely approaching a creative house with a project that is designed to foster and encourage creativity, you're awakening a portal that will bend space-time and melt minds. We love CR18, and as it happens, CR18 embraces a heart in its logo for a good reason. Love and acceptance drive this initiative, and We® have an abundant source to give to it.

About the typeface

The wordmark/logo is a geometric sanserif able to perform very well in any situation. It is a versatile family of fonts with just the right amount of personality. Its rigid geometric structure contrasts with letters that provide it with a gestural touch.

We wanted to capture that independent film-esque vibe, and at the same time, letters that would play nice with an assortment of type styles and treatments while looking its best in just about any context.

Jason Kristofer
Creative Director & Brand Director

For 20+ years, Jason Kristofer has been at the forefront of many of the most innovative and leading brands in the world and has worked alongside brands like Nike, Gucci, Tom Ford, Boeing, Coca-Cola, Joe’s Jeans, Hoorsenbuhs, Diesel & Donna Karan.