The We Group adopted a strategy that honed in on key market opportunities by reorganizing the psychology of Aletha's existing effort and display. Our strategy team exposed a perspective that was universalist in nature. Put simply, it emphasized the need to belong to a much larger marketplace. 

Our approach consisted of a full-stack makeover of naming, logo, colors, branding, storytelling, website, annual marketing road map, and productization. 

Each subject ran through a thorough onboarding, analysis, and presentation with 1-3 iterations until the matter hit the We Group Standard. A standard cannot be held without a cohort of people aligned; we have helped restructure people, positions, and resources to equip Aletha with a winning team set to achieve maximum potential.

The effort has materialized in tremendous economic benefit to our clients and  expanding our working relationship with more extensive opportunities exemplified by our vision of converting the Aletha tool/product into a global education technology play for 2023—the Aletha App.

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