We® helps Aletha rebuild its brand from head to toe with incredible results.
5 min read

We® helps Aletha rebuild its brand from head to toe with incredible results.

Strategy
Aug 1
/
5 min read

A strategy designed for honing in on key market opportunities and listing the understanding and psychology of Aletha's existing effort and display, our strategy team exposed a perspective from a lens designed with a universalist approach and belonging to a much larger marketplace. 

Our approach consisted of a full-stack makeover of naming, logo, colors, branding, storytelling, website, annual marketing road map, and productization. 

Each subject ran through a thorough onboarding, analysis, and presentation with 1-3 iterations until the matter hit The We Group Standard. A standard cannot be held without a cohort of people aligned; we have helped restructure people, positions, and resources to equip Aletha with a winning team set to achieve maximum potential.

The effort has materialized in tremendous economic benefit to our clients and in evolving our working relationship and more extensive opportunities presented by our vision of converting tool/product into a global education technology play for 2023—the Aletha App.

Tareq Azim
Architect & Director of Strategy

Nobody is exactly sure. He's just some guy from Afghanistan or something.

We® helps Aletha rebuild its brand from head to toe with incredible results.
5 min read

We® helps Aletha rebuild its brand from head to toe with incredible results.

Strategy
Aug 1
/
5 min read
No items found.

A strategy designed for honing in on key market opportunities and listing the understanding and psychology of Aletha's existing effort and display, our strategy team exposed a perspective from a lens designed with a universalist approach and belonging to a much larger marketplace. 

Our approach consisted of a full-stack makeover of naming, logo, colors, branding, storytelling, website, annual marketing road map, and productization. 

Each subject ran through a thorough onboarding, analysis, and presentation with 1-3 iterations until the matter hit The We Group Standard. A standard cannot be held without a cohort of people aligned; we have helped restructure people, positions, and resources to equip Aletha with a winning team set to achieve maximum potential.

The effort has materialized in tremendous economic benefit to our clients and in evolving our working relationship and more extensive opportunities presented by our vision of converting tool/product into a global education technology play for 2023—the Aletha App.

Tareq Azim
Architect & Director of Strategy

Nobody is exactly sure. He's just some guy from Afghanistan or something.